The holiday season is a prime time for you to showcase your talents and increase your income. Being well-prepared beforehand is essential if you want to succeed during this busy and challenging time. If you’re not prepared, then you may feel stressed during this busy season. Here are some tips to help you get ready for the holiday season.
Update Your Portfolio
Before the holiday rush, take some time to update your portfolio with something holiday themed. This is great for showcasing your photography skills and style while attracting potential clients. You can do this by adding some online photo gallery collections with holiday-related themes to your portfolio. Whether you specialize in wedding, family, newborn, or pet photography, your exquisite holiday portfolio will attract and impress your clients.
Zno Gallery™’s premium layout allows your clients to appreciate your work in a really beautiful way. Not only can they view every holiday photo from your online photo gallery collections, but they can also pick out their favorite ones to send feedback, download, or share. Knowing what kinds of pictures your clients wish to shoot is really helpful for your subsequent photography process.
Create Email Templates
For photographers who need to send frequent emails for photo deliveries, you can streamline your communication with your clients by creating customized holiday email templates, saving you time while boosting your productivity. You can create an email template once, and then use it with ease the following time when you send an email invitation to your clients.
If you use an online photo gallery for photo deliveries, then you can create email templates directly from it. You can write messages that convey holiday cheer as well as photo messages in the templates and just make minor adjustments each time you send an email to a different client.
Review Your Products and Prices
Holidays are also a great time for shopping, and in addition to shooting gorgeous photos, your clients are likely to visit your online store and order holiday-related prints as gifts. Therefore, it is especially important to review the products available in your store as well as the prices before the holidays. You can increase your sales and exchanging pictures for money by adding some popular products to your online store.
You should also set aside some time to review your photography price list and make sure that all of the prices are up to date. If you need to increase your margins to elevate your revenue but it’s too much of a hassle to modify each price, then Zno Estore™’s Apply Bulk Markup feature is perfect for you. You’ll save a lot of time and effort by adjusting the pricing of any size and specification quickly inside a single product.
Sell Holiday Packages
You can provide some holiday packages to meet the unique demands of various clientele over the holidays. For instance, you can consider bundling popular products together, such as photo prints and digital downloads, and selling them to your clients at a more favorable price to encourage them to order products they may have overlooked. Alternatively, after finishing the shoot, promote small gifts like customized holiday cards that showcase their photos to your clients. Regardless of the format, offering bundled services can help you grow your photography business by drawing in more prospective clients.
Marketing Your Excellent Work
It’s important to run a marketing photography campaign before the holidays. You can utilize social media platforms, emails, and your website to share your stunning holiday-themed photos. To attract more potential clients, you can encourage satisfied clients to share their positive reviews and their memorable holiday photography experience with you on social media.
Get Your Gear Ready
You definitely don’t want to spoil your client’s wonderful holiday memories with equipment problems, so make sure your camera, lenses, flash, and tripod are in working order before starting holiday photography sessions. Clean and calibrate lenses, check camera settings, prepare sufficient batteries and memory cards, and make sure all equipment is in good condition to prevent failure at critical moments.
About Zno Gallery™
If you want a place to showcase your premium work and wow your clients, then try Zno Gallery™! It is Zno Cloud’s online photo gallery for sharing, delivering, proofing and letting your clients download images. In addition, you can turn your online photo gallery images into print, wall art and album sales with Zno Estore™, which is natively integrated with Zno Gallery™. Sign up for a free account and prepare for your holiday season!
