For professional photographers, Instagram is now more than just a photo-sharing platform, it’s also a powerful tool for showcasing your work, building your brand, elevating your photography business and making more money. Today we’ll discuss some strategic approaches that you can employ to maximize your earnings on Instagram.
Promote Your Photography Services
What are good ways to get more people to choose your photography services? Sometimes you need to use some marketing tools and the Instagram platform is unquestionably an excellent option. Choose your most stunning photos and post them on Instagram. We all know that your Instagram feed can function as an exquisite portfolio for your superb photos. The more shots you post, the more potential clients you can attract.
Use Topic & Geographic Hashtags
To make sure that your posts are seen by a wide range of individuals, you should also be sure to include appropriate topic and geographic hashtags. For example, you can use top hashtags such as #photographyislife, #photoshoot, #photographysession, #portraitmood, #weddingphotography, #weddinginspiration, #weddingseason, #professionalphotographer. What’s more, You can also use geographic hashtags to recommend your work to potential clients in your local area, which can certainly benefit your photography business. For example, if you are a wedding photographer in San Jose, then include the hashtags #weddingphotography and #SanJose in your post, and this post will be recommended to local San Jose clients looking for a wedding photographer.
Update Your Content
Regularly update your posts with high-quality content. Make a posting schedule to identify what kind of content you want to post and when to post. Since audiences are often active in the evenings and on the weekends, you can share your photos at those times.
Engage With Your Followers
Build a community and engage with your followers. Respond to their suggestions, which can help you enhance your services and grow your photography business better. In addition, hosting giveaways is also a great marketing strategy. You can entice your clients to actively participate in your content interactions by providing them with a free photoshoot.
Utilize Instagram Stories and Reels
It seems to be a trend that a lot of professional photographers are sharing short videos about their photography business on Instagram in addition to their picture posts. Video content is more vivid than images and video formats such as behind-the-scenes, tutorials, etc. can captivate your audience better. There are two types of video formats available on Instagram, Stories and Reels. Choose the one that suits your photography business and start making your videos now!
Stories
Stories are vertical, ephemeral posts that disappear after 24 hours. Each Story segment can last up to 60 seconds.
With Stories you can create these different types of videos:
Teaser
To keep your audience informed about your services, you can utilize stories to create a teaser. The content can be your new photography services, a new photography theme, events and discounts, or products in your online store.
Show Before-and-After Shots
As a professional photographer, the retouching technique is also an essential skill in your photography business. Showing your Before-and-After shots on Instagram can fully demonstrate your professional ability and attract more potential clients.
Behind-the-Scenes
Show your followers behind-the-scenes videos can give them a glimpse into your creative process. This type of video will give your audience a quick overview of your photography style in a short period of time, which will entice them to subscribe to your photography services.
Use The Question Feature
You can use the question feature to engage with your followers. Answering their questions or discussing photography topics that interest them helps you better enhance the photography services you offer.
Reels
Reels are short-form videos presented in a vertical format, similar to Stories. Reels can be up to 90 seconds long, allowing for more creative flexibility.
With Reels you can create these different types of videos:
Showcase Your Excellent Work
Use Reels to showcase your creativity with unique photography techniques.
Self-Introduction
Introduce yourself, let the content reflect your photography style and personalities. Also, you can talk about what makes your style different.
Create Short Tutorials
Make short videos on photography tips, or equipment reviews. These tips and advice are a great way to showcase your expertise and allow your audience to build trust in you. If they find your content very helpful and save it for future use, they are also more likely to visit you again when they plan to book a photographer.
Optimize Your Profile
A good photo can make a good first impression of others. Make sure your Instagram profile photo accurately represents your brand identity and has a professional appearance. Furthermore, provide details on your Instagram profile, such as your introduction and links to your website, to attract potential clients and give them a better understanding of your photography style.
Sell Your Photos In Zno Estore™
One of the most common ways photographers make money is by selling print products. What better way to treasure unforgettable memories than with these print products? As another source of income, selling print products allows you to make more money on top of providing photography services.
Share your images on Instagram and use Zno Estore™ to sell your digital downloads and print products such as albums, wallart, books, and prints. The best part about utilizing Zno Estore™ is that there is 0% commission! Isn’t it wonderful that all of the money ends up in your own pocket?
Collaborate With Influencers
Collaborations can expand your reach to new audiences. Find and follow other Instagram photographers in your area, interact with their posts and congratulate them on their accomplishments. People always feel obligated to respond back positively and follow you, which will increase your exposure.
Utilize Affiliate Marketing
One of the best ways to make money from Instagram is to become an affiliate marketer and partner with photography-related brands. You can share products you genuinely endorse and earn a commission for every sale made through your unique affiliate link through Instagram posts. If you haven’t begun yet, you can attempt to give it some thought since many people have earned much money in this way.
About Zno Estore™
If you have started your photography business and want to make more money from it, then try Zno Estore™. It is a cloud-based online store for you to sell photo print products online to your clients. It should be mentioned that even our Free Plan is zero commission! We don’t take a penny out of your sales. Sign up for a free account and make more money with Zno Estore™.
