This post was last updated on June 26, 2024.
Having a professional photography website is essential for building your brand and expanding your client base. It allows you to showcase your stunning portfolio and helps you draw in new clients. Whether you are an experienced full-time photographer or a part-time photographer just getting into the photography industry, creating a professional photography website is essential. Follow these five simple steps to easily create a photography website!
Table of Contents
STEP 1. Structure Your Website
The first step in creating your photography website is to structure its layout. A professional photography website usually consists of these parts:
Homepage / Portfolio / Blog / About / Contact
Homepage: The homepage is the first impression of your website. It’s also a great place to show who you are and what you do.
Portfolio: Portfolio is the core of your photography website. This is where you showcase your photography projects. Your clients can learn about your photography style through your photos.
Blog: This provides your clients more information about your photography techniques and news. Additionally, a blog helps you improve your website’s SEO (search engine optimization).
About: The About page is for your brand philosophy and personal style. Clients can learn more about your background, experience and passion for photography.
Contact: Your contact page provides a way for potential clients to reach out to you. With this page, you’ll have a better chance of getting bookings from potential clients.
STEP 2. Choose A Stunning Template
Choosing the right theme is essential to creating a visually appealing website. Therefore, you need to select a theme that complements your photography style. Photography website templates give you the chance to turn your photos into exhibitions. Zno Website™ provides different themes of free templates for weddings, seniors, families, boudoir, etc. You will surely find the perfect one for you. What’s more, these templates have customizable options. So you can personalize your photography website according to your preference.
STEP 3. Design Your Website Content
Once you have chosen your favorite template, you can start creating your photography website now! You can replace any of the images and text in the template with your photos and content. If you want to create your own design, Zno Website™ offers you a variety of sections to choose from. Each section is available in three different formats, so you can choose the one you like. When you add a section, it will appear on both desktop and Mobile and you can edit them separately. In other words, you can customize any section on your website and it will render correctly on both desktop and mobile.
If you haven’t figured out how to make a photography website, these ideas might help:
Homepage: Homepage should provide a brief overview of your services and highlight your best work. You can upload your premium photos from Zno Gallery™ to Zno Website™ to build your homepage. While the visual appeal of the images on your homepage is important, you should not neglect to provide your clients with written descriptions related to your photography.
Portfolio: Your photos are arranged according to theme or project. Each one is usually accompanied by a title and backstory.
Blog: You can share your photography tips, thoughts, behind-the-scenes stories, and updates on your latest projects.
About: The About page includes a personal biography, details of your photography journey, and any notable achievements.
Contact: The contact page usually includes a contact form, email address, and links to your social media accounts.
After editing everything, you can also set fonts and colors for your photography website. By clicking on the Global Design button you will be able to edit the fonts and colors and they will be applied throughout your website. Zno Website™ provides you with a wide range of ready-to-use combinations, and you can preview the presentation of each option directly. Explore fonts and colors that better match your aesthetic and make your photography website more appealing.
STEP 4. Utilize SEO Tool
Enhancing the SEO of your photography website is essential for increasing your online exposure and attracting organic traffic. Search engines recognize text rather than images. Thus, you can’t forget to do SEO when you’re displaying your stunning photos on your photography website. Utilize Zno Website™‘s SEO tools to improve your website’s ranking on search engine result pages.
Add Key Words
Choose keywords strategically. Make a list of every possible phrase you can think of that is related to your photography business. The more closely it matches the search query, the more likely it is that someone will click on your photography website!
Insert A Site Description
You can improve SEO by adding site descriptions to your website and individual page settings through Zno Website™. Remember to keep your description text length between 50-300 characters. Think about what your clients are searching for and add keywords that encourage them to click through to your site.
Insert A Image Alt Text
Give your image a unique title to describe its content. Adding alt text to images is a great way to give your site an SEO boost and make it more accessible.
Use A Custom Domain
Your Zno Website™ automatically comes with a built-in mypixweb.com domain, such as clayphotography.mypixweb.com. However, to improve your website’s SEO, it’s recommended that you use a custom domain. You can use domain service providers to register a domain name. Please note that you will need to be on a paid plan in order to use your own domain name.
STEP 5. Publish Your Website
Once you’ve designed and optimized your photography website, don’t forget to check this checklist before publishing it online.
– Ensure that all photos are of high quality and display clearly on all screen sizes.
– Check all text content to ensure that there are no grammatical or spelling errors.
– Check your website navigation menus and page links.
– Review all links to your external social media.
– Send a test message through your contact form.
– Test your website across different devices and browsers to ensure compatibility.
Finally, launch your photography website and add your site link on your social media platform. You can start promoting it through social media, email marketing, and other channels to attract visitors and potential clients.
About Zno Website™
Zno Website™ is Zno Cloud’s website builder for creating photographer websites, portfolios and more. It is really easy to use and you can build your photography website without needing to code or design. By following these five steps above, you can create a stunning photography website! It will effectively showcase your work, attract potential clients, and help elevate your photography business. Sign up for a free account and start designing your photography website today!
