If you love animals and photography, consider pet photography as a business move. Pet photography is on the rise in recent years. But photographing pets can be challenging. From handing pets to choosing the right photo products, this article helps you understand what it takes to launch a successful pet photography business.
Table of Contents
Master Pet Handling Skills
First, make sure you are comfortable around animals. You might encounter many different types of animals with a wide range of needs and temperament. Talk to the pet owners, likely your clients, in advance to understand the details of your photography targets. Ask about their habits or favorite activities. Make sure you allocate enough time to warm up with the pets before starting photographing. Observe, play with them, or even prepare some treats so they will bond with you. Look for their unique expressions such as excitement, curiosity, or relaxation. In addition, observe the bonding between the pet owners and the pets. You might even find good ideas to snap a few perfect shots.
Invest in the Right Gear
To begin your pet photography business, you should invest in the right equipment. A DSLR with an autofocus system will be your perfect choice! You’ll also need some high-quality lenses to help you capture stunning pet photos. A 50mm or 85mm prime lens is great for portraits, while a 70-200mm lens can be perfect for action shots.
In addition to cameras and lenses, it’s important to set up a backdrop for your clients. Decide whether to set up a home studio or rent a space, and make sure the place is pet-friendly and safe. If you don’t find a suitable place, you can start by shooting at your clients’ home or a local park. This will reduce the need for a photography studio and will allow their pets to feel more comfortable in familiar surroundings.
Build Your Pet Photography Portfolio
Building a pet photography portfolio is an essential step in the process of starting your own business. You can show potential clients your professional photography skills through a stunning online photo gallery. A pet portfolio also helps clients get to know you better and whether you can deliver the photos they want.
In order to create a premium photography portfolio, firstly, you’ll need to select your best work, making sure that each one demonstrates your photography style and understanding of pets. Showcase the details in your photos, such as the texture of the pets’ fur, their eyes, or their interaction with their pet parents. Finally, don’t forget to market your portfolio through various channels like social media, your website, and pet events. Share the photos you take and let people know about your pet photography services.
Offer Print Products
Pet parents are willing to invest in keepsakes of their pets. Offer products such as mini accordion books, albums, wall art, and prints. They make great home decoration items or souvenirs.
You can increase your revenue by selling products separately as part of your photography services. Designer software can transform your stunning photos into works of art. Providing your clients with print products can enhance customer satisfaction while also boosting their loyalty to you.
Promote Your Pet Photography Business
Utilize social media platforms like Instagram, Facebook, Pinterest, etc. to share your high-quality pet portraits and behind-the-scenes stories. These platforms are perfect for showcasing your best work and can help you connect with your potential customers.
You can partner with animal clinics, pet stores, or animal shelters in your neighborhood. Referrals, advertising, or partnership can help their customers, who are likely pet owners or animal lovers, take notice of your business.
About Zno Gallery™
Zno Gallery™ provides you with stunning photo galleries to impress your clients. This online photo gallery can showcase precious and adorable moments of their pets. Sign up for a free account and create your pet photography portfolios for pet parents today!
