Real estate photography presents a wealth of opportunities for photographers. The demand for high-quality, visually compelling property images has been way higher than before. However, real estate photography can be really challenging. Different properties have different architectural features. You really need to pay attention to the lighting and composition during shooting. In this blog, we will show you the ins and outs of breaking into the real estate photography niche. Read on, and kick-start the journey as a successful real estate photographer.
Table of Contents
What Does Real Estate Photography Involve?
For starters, you need to make clear what real estate photography is used for. In most cases, real estate photography is used to show the layout, ambiance, and features of a property so it can attract a potential buyer’s interest. In addition, you should also display the optimal lighting and create the most suitable composition. As a real estate photographer, you are likely to work alongside real estate agents, shooting homes or commercial real estate for online listings. Remember that high-quality photographs can better showcase the property and increase the chances of selling it.
Best Camera Equipment for Real Estate Photography
Camera equipment can make a visible difference in the end result. To get started with real estate photography, there are some basic items you need to have.
First thing first, do not forget to use a wide-angle lens. That means your lens should be in the range of 10-24mm. If you want to capture the expansive nature of a property, or you want to make a room appear more spacious, wide-angle lenses would be the most ideal choice. What’s more, when you are editing, the larger field of view provided by the wide-angle lens can help you crop and adjust it better.
Additionally, a high-quality tripod is essential. The tripod can maintain stability and help ensure zero camera movement. That is how you produce sharp, blur-free images, particularly in low-light conditions. Last but not least, it remains necessary to bring extra accessories like a flash, reflector, remote trigger, and remote shutter release for better lighting and control.
How Do You Prepare Before the Real Estate Photography Shooting?
Real estate photography can bring about high pressure. That’s why you need to meticulously prepare yourself before the shooting. But what should you do? Read on, and we will uncover the necessary steps before your next shot.
Familiarize Yourself with the Property
In order to show all the key selling points with photographs, you may want to do a thorough walk-through of the property. You can spend some time reviewing floor plans and checking the property’s layout. Identifying architectural elements in advance can increase your chances of delivering impressive results. If the property has breathtaking views, you can think of some ways of utilizing it as well.
Plan A Shot List
Do not forget to plan the shot list carefully before you do the real estate photography. It is highly recommended that you list and prioritize every necessary shot in advance. You can make note of compositions, the best angles, and lighting setups for each room or outdoor area. In doing so, you will still have the most important photos even if you run out of time on the shooting day. And if you are wondering what should be included in your shot list, here is an example:
- Front exterior at different angles
- Wide-angle shots of the bedrooms, family room, kitchen, den, and more
- Shots of feature rooms, such as laundry, pantry, garage, basement
- Backyard photos
Get Your Equipment Ready
Before the shooting, you need to ensure your camera equipment functions well. Remember to test and calibrate your gear properly. Make sure your camera is charged and has enough memory space for the shooting. Pack backup equipment is also crucial. So at least bring extra batteries and memory cards in case of any unexpected issues.
Clean and Remove Homeowner’s Clutter
Clutter can be highly distracting. If you want to present an uncluttered aesthetic in real estate photography, it is crucial to thoroughly clean the entire property, paying close attention to small details such as dusting and vacuuming. Besides, it is essential to check out all windows and ensure they are free of any smudges or marks. This will help to maximize the natural light entering the space.
Some Useful Real Estate Photography Tips During The Shooting
Next, we will explore some valuable real estate photography tips to help you elevate your final work. By utilizing these tips, you are more likely to leave a lasting impression with your images.
Take Advantage of the Golden Hours
If you are photographing the property early in the morning or late in the afternoon, the golden hours will offer the best lighting for the exterior real estate photos. When the light is soft and warm, it can help enhance the property’s appearance.
Ensure Proper Indoor Lighting
Real estate photography also involves interior photography. And if you want to get stunning interior shots, you need to prepare the lighting. Since natural light works well for the realistic ambiance, you can try to open curtains to let all light sources come in. And do not forget to turn on all interior lights when shooting to increase brightness. If needed, the extra lighting gear will benefit you. Make use of softboxes, reflectors, or flash units to fill in shadows and create a well-lit space.
Try Vertical Alignment for Composition
When showcasing the interior, such as kitchens, windows, stairways, and bathrooms, you can try to follow the vertical lines and align them with the room. Because most interiors are featured with verticals. These vertical lines can be used to complement the square symmetry. When you are shooting, try to level your camera so that you will be able to make vertical edges appear straight. Use a composition grid to accomplish it if needed.
Do Not Forget The Property’s Curb Appeal
When you are doing real estate photography, remember to capture the property’s exterior to represent its curb appeal. The comprehensive view of the surroundings will captivate the potential buyer’s attention. It will be better if you avoid any distractions or clutter in the foreground. You can take close-up shots of unique elements, such as the front porch or an inviting entrance. It is a good way to show the beauty of the landscaping around the property.
Now you already have everything you need to know about the real estate photography. Indeed, entering this industry requires not only technical expertise, but also a deep understanding of the unique needs of it. However, with the expert tips we mentioned above, you are on the right way of establishing a reputation for high-quality, visually striking real estate photography. Keep in mind that you need to capture the essence of the property and highlight its unique selling points every time when you shoot. Through consistent practice, you will be right at home in the real estate photography world and land your dream clients.
About Zno Gallery™
Create your real estate photography portfolio with Zno Gallery™. It is an online photo gallery for professional photographers to showcase, share, and sell their images. Sign up for a free account and elevate your photography business now.
