4 Quick Ideas for Starting Your Destination Photography
This post was last updated on July 4, 2024. It’s difficult to resist pulling out your camera to take a photo when you come across stunning scenery on the road. Beautiful authentic scenery needs to be treasured, and your clients also want to record themselves with it, which is why destination photography has grown in popularity recently. Destination photography refers to a type of photography where the photographer travels to a specific location to take photos, with the destination usually chosen by your clients. This kind of photography is particularly popular in the fields of weddings, engagements, and events. Here are 4 essential ideas and tips for your destination photography. Find Those Cliché Spots in Every City As a professional photographer, it’s your responsibility to capture images that delight your clients and leave them with wonderful vacation memories. Consequently, picking a good site for shooting is crucial. You can choose some cliché spots as they are already proven to be popular and thus more likely to be liked by your clients. In addition, when your clients post photos of the city’s well-known attractions on social media, they will undoubtedly attract more people’s attention and likes, thereby increasing the exposure of your work. So how do we discover these places? You can search for your destination city’s tags on social media to see which places are regularly geotagged in people’s shots. Another way is to communicate with other local professional photographers in photographer communities to get the low down on the best spots. Furthermore, it is also a good idea to consult the destination tourism bureau’s travel guide, which always lists some safe bets for cliché spots. Invest In Traveling and SHOOT Those Locations It’s best to have a good understanding of your destination in order to get your perfect shots before you book clients. Sometimes you can choose a city you like to travel to at your own expense, and go to the destination in advance to check out the location and take test shots. The following is a useful guide: Determine your preferences Determine the theme and style you want to shoot before traveling. This will help you choose the ideal shooting location. Research your destination Use the Internet and social media to learn about the geography, climate, culture, and other aspects of the destination in advance, as well as learn about other photographers’ shooting suggestions at this place. Contact with locals You can also learn from locals. They can provide some invaluable local insights and photography tips. Use a map Mark the location you want to shoot, and become familiar with the traffic, surrounding environment and safety conditions of the destination to ensure your safety during the shooting time. After taking gorgeous shots of your destination, don’t forget to organize them into your portfolio or online photo gallery. Zno Gallery™ is a client gallery that fully meets your needs! You can organize your photos by city collections and show them to your clients. They can not only immediately check, download, and purchase the photos they like, but they can also connect with you via online proofing, helping you to better understand your clients’ preferences. Showcase Your Amazing Work Take out your camera, press the shutter, and make a fantastic photo. Your excellent work should be viewed by people all over the world, not just your clients. You can showcase your amazing work to potential clients through an attractive layout on your personal website and impress them with your great photography skills. In addition, you can also update your photos on social media such as Instagram, TikTok, Facebook, and others, and use appropriate tags and keywords to gain more exposure for your posts, which is beneficial to the growth of your photography business. Prepare A BRIEF In Advance Destination photography requires a lot of time, work, money, and other charges. So it’s critical to communicate details with your clients in advance. Here are a few basic questions to ask your clients before the shoot. You can choose based on your own personal habits: 1. Which destination did you have in mind? The most crucial thing is to choose the destination because it will influence all your following efforts. You can even recommend some popular spots in your clients’ preferred destination so that they can enjoy your thorough service. 2. What is the exact date that you want to do the shoot? It only makes sense to book your trip if a specific date can be confirmed. And to prevent emergencies, you also should arrive at the destination 1-2 days in advance to check out the location. 3. Is there a particular spot that you want to visit? You should prepare a list for your clients of the shots they would like to obtain and communicate how they will look in advance. This helps your clients imagine themselves in the photos and encourages them to look forward to the rest of their trip. 4. What’s your photography style preferences? Have you previewed my work? To ensure client satisfaction, it’s important to be in the same page about your style of photography. This is best done by having in-depth conversations with them and showcasing your amazing work. 5. Do you plan to include family, friends, or other people in your photos? If there are additional individuals in the photo, such as family members or friends, the scene’s composition will need to be altered to account for the extra headcount while still capturing genuine moments. 6. What is the purpose of your photos? Whether for personal collection, social media sharing, or other occasions, different uses will affect the style and plan of your shoot. Knowing how your clients will use the photos always results in a better job. About Zno Gallery™ Zno Gallery™ is a stunning client gallery for photographers to showcase, share, and sell their photos with 0% commission. You’ll be able to present your clients with your amazing shots that they can proof online. Start free with your online photo gallery right now!
9 Photography Marketing Ideas for Photographers to Try in 2024
This post was last updated on July 4, 2024. To elevate your photography business, being a skilled photographer is only half the battle, the other is knowing how to promote your work to your potential clients. Thus, you should have a photography marketing strategy in place to stand out. Here is a list of photography marketing ideas for you to establish your brand, increase the exposure of your work, and grow your photography business in 2024. 1. Create a Photography Website Having a professional portfolio or photography website to show your work might be beneficial to your photography business. You can display your photos exactly the way you want, allowing clients to directly understand your photography style. A photography website generally consists of these parts: Homepage: The homepage is the first impression of your website. Show potential clients who you are with a signature of your work, show them your style, all in an attractive layout. Galleries: This section showcases your diversity. Your photos are arranged according to theme or project, and each one is usually accompanied by a title and backstory. Blog: The blog is a place where you can share your thoughts, behind-the-scenes stories, photography tips, and updates on your latest projects. About: The About page is for your brand philosophy and personal style. It includes a personal biography, details of your photography journey, and any notable achievements. Contact: Your contact page gives your potential clients or collaborators a way to get in touch with you. It usually includes a contact form, email address, and links to social media. 2. Enhance Your Website’s SEO Enhancing the SEO of your website is also a great photography marketing idea, which can improve your probability of being discovered by potential clients searching for photographers online. Add key words: Choose keywords strategically. Make a list of every possible phrase you can think of that is related to your photography business, the more closely it matches the search query, the more likely it is that someone will click on your photography website! Insert a page description: Remember to keep your description text length between 50-300 characters, and think about what your clients are searching for and add key words that encourage them to click through to your site. 3. Build an Email List It is becoming increasingly clear how significant it is to have an email list, regardless of your style of photography. One of the most reliable ways to stay in contact with your clients is via email. Email content can include information about a fulfilling recent work to impress your clients, or discounts and free gifts to attract them. As it is your business, you have control over content however long or short and frequency of communication for it is simply delivered straight to their inboxes, it will be simple to remind of your photography business and keep them informed of recent updates. To build your email list, there are two approaches. For instance, you can include an email list sign up form on your photography website. Or use social media to encourage potential clients to sign up for your email list to be kept informed. 4. Use Social Media As a professional photographer, it is vital to utilize social media platforms like Instagram, Facebook, and Pinterest. Having active accounts on these platforms not only showcases your work, but also greatly increases the exposure. Different content forms can be posted on social media platforms, such as pictures, text, videos, and so on. Clients typically pay greater attention to video content since it is more engaging than picture content. One option, you can make a slideshow generated from your photos in Zno Slideshow™ and put it on your social media. Using these social media platforms is the most efficient way to help you increase exposure and boost your photography business. Adding tags to your posts is another useful method to multiply your reach. For instance, you are a wedding photographer and your social media accounts often include your wedding photography. By using tags like #weddingphotography, you may connect with potential customers who are already searching for content related to your photography business. Another approach to reach a wider audience and increase your exposure is to invite a collaborator. On platforms such as Instagram and TikTok, you can discover a collaborator related to your photography business to publish posts together. This shares your posts not only with the people following you but also with those following the account you’re collaborating with, raising awareness of both accounts at once. 5. Attend Photography Exhibitions Participating in photography exhibitions can bring you many benefits and is often considered a significant part of a photographer’s marketing strategy. As a professional photographer, taking part in exhibitions not only builds an image of staying abreast of industry trends and improving professional skills but also plays a pivotal role in developing a reputation and getting exposure to your photography business. Exhibitions might give you a stage on which to present your work to a larger audience. Through direct feedback from your clients, you can learn how your work is perceived and appreciated. In addition, your work can help you establish a more credible professional image and give you the opportunity to connect with your potential clients, which will grow your client base. 6. Open an Online Store It’s crucial for you and your clients to have an online platform where you can showcase and sell your work. This not only allows your clients to check and share their photos more intuitively, but also improves communication through direct interaction and speeds up their purchase process. You can sell digital downloads of individual photographs or entire galleries in Zno Gallery™, which is a free online photo gallery for photographers. Additionally, with an online store for photographers, your clients can make purchases without any sales pressure and at the comfort without leaving their homes. As we all know, the best way to keep precious moments in mind is to print them. You can also provide your clients with value-added services by selling products of your photos on your online store. You can choose from the largest selection of customized products in Zno Estore™, including Flush Mount Albums, Wall Art, Prints, and more. Additionally, this online store
New Feature | Selling Digital Downloads in Your Online Photo Gallery
Again, Zno Cloud is doing its best to help you boost your revenue! With Zno Cloud’s online photo gallery, Zno Gallery™, professional photographers can offer products to their clients from the largest selection of customized print products in Zno Cloud’s online store, Zno Estore™. But it’s not just print products anymore, digital downloads of images are now also available to add to your product offering. You can sell digital downloads and let your clients instantly preview their images on print products in your online store including albums, prints, wall art and more! Perhaps you’ve never considered selling your images digitally. However, by showcasing your photographic skills online and digitizing your photos, you can earn money directly with this online photo gallery. Zno Cloud’s online store, Zno Estore™, is natively built into Zno Gallery™. It’s free and Zno Cloud takes zero commission. You can sell digital downloads of individual photographs or sell entire galleries, it’s up to you. It requires minimum effort to setup and once it’s done, this much requested feature is an effortless way to sell and grow your business. Take Full Control with Custom Pricing You set your own price when selling digital downloads in your online store. You can also configure different prices for different image resolutions. After you’ve added ‘Photo Download’ to your price sheet, click “Manage Options” to edit the type and size of your digital downloads available for sale. Then go to ‘Pricing’ to set their prices. For example, selling images in high resolution or original size is typically higher priced than web size images which is more affordable. After prices are set, assign the price sheet to your online photo gallery collections to start selling. Make Transactions More Convenient Zno Gallery™ facilitates easy and secure transactions, providing an easy-to-use experience for both you and your clients. Once you have your Photo Download product setup and available to your online photo gallery, it’s simply a matter of waiting now for your clients to make the purchase. When the download purchase is confirmed, an email with a link to download the photos will be sent to your clients. If your clients have not downloaded the photos within 7 days, the link will expire and you will need to click ‘Resend Digital Photos’ to send a new link when requested. Selling Single Downloads & Full Gallery Downloads With this new feature of selling photo downloads, let’s go over the differences between Single Photo Download and Full Gallery Download. The following description will assist in you making the right choice based on your needs: Single Photo Download indicates that clients will select the digital images to buy and that each photo will be sold separately. They can choose images based on their specific preferences, making it possible for them to make a highly customized purchase that meets their requirements. For customers who only want a certain image or with limited budget, this option is the more affordable choice. Full Gallery Download means digital photos will be sold as an entire gallery. Full Gallery Download often provides a cost-saving advantage compared to purchasing single photos separately, which gives clients the impression that they are getting a better deal. Meanwhile, Full Gallery Download enables you to present a collection of stunning images to your clients, enhancing the overall impact of your work. Ultimately, the decision to sell Single Photo Download and Full Gallery Download depends on your target clients, the type of photography that you do and your business goals. No matter which one you select, Zno Gallery™ will enable you to profit from the sales of digital downloads. The Necessity of Selling Digital Downloads Selling digital downloads has numerous advantages that make it uniquely attractive to professional photographers. It not only promotes your work, but also allows you to get benefits from it. High Profit Selling digital download eliminates physical production costs. There is no inventory, no shipping charges, the majority of the profit goes to you. Additionally, you have the flexibility to adjust your photo pricing in your online photo gallery. You can make extra money with your digital downloads by showcasing your talent and quality of your work. Intellectual Property Protection Providing watermark digital downloads keeps your work safe from unauthorized usage and gives you control over how your images are used. Digital downloads without watermarks are only available to clients who make a purchase. They can only view watermarked photos if they choose not to make a purchase. Photographers prioritize intellectual property protection, and selling digital downloads at Zno Gallery™ assures you retain ownership of your photos. Diverse Income Source Online photo gallery supports selling both physical products and digital downloads which broadens your income stream. This enables you to adjust market trends and maintain a consistent income in an ever-changing business. About Zno Gallery™ Professional photographers can use Zno Gallery™, a cloud-based online photo gallery application, to share, showcase, and even sell their images. You can present your clients with professionally taken photos that they can proof online. It natively integrates with Zno Estore™, allowing you to turn your online photo gallery images into digital downloads, print, wall art, and album sales with 0% commission. Create your amazing online photo gallery right now.
Four Easy Strategies to Increase Post Wedding Photography Shoot Sales
The second the ‘Big Day’ is done, the post shoot workflow starts. This is a great opportunity to upsell clients with additional products and your wedding photography services. Here are some tips to upsell your wedding services and improve your client’s experience. Select Popular Wedding Photography Products Photographers who are just starting out often wonder which print products should they offer in their online print store? Should you keep it minimal or offer every print product under the sun? The answer varies but somewhere in the middle is a good starting point. Next research your target market, their tastes and budget. Then provide interesting products for that market. It’s also a good idea to create a luxurious environment surrounded by wedding pictures for your clients. This gives them a connection to your work and makes them feel special. With Zno Estore™, you can enter product lists from professional print labs worldwide to produce a custom product listing uniquely your own. Zno Estore™ allows you to earn money by selling photos as digital downloads or custom print products. You set your own prices with no commission to Zno Cloud on a wide range of popular print products including lay-flat photo albums, framed prints, wall arts, table top print products and more. Wedding Photography Pricing Setting the right price is key to making sure that your photography business stands the tests of time. It is vital to consider all costs associated with producing and selling your products – such as materials, labor, overhead and marketing costs. By accurately assessing these costs and setting a price that covers them, you can ensure that your business is profitable. Pricing your products properly ensures that you are competitive in the market. You need to consider the prices of similar products offered by your competitors. If your prices are significantly higher than your competitors, you may struggle to attract business. Conversely, if your prices are significantly lower, you could be leaving money on the table. An important step is to routinely conduct market research analyzing your competitors’ pricing strategies so you make informed decisions about your own pricing. In addition to keeping your prices in line with the market price, reducing labor costs in order to offer regular promotions can increase sales. A sales tool such as Zno Gallery™ can help you save time and money while also making it super easy to boost print sales. Once your Zno Estore™ is set up, you need to do very little else to operate the store. Using the Zno Estore™ means less time is needed to communicate with customers and follow-up on orders. Give Clients Positive Hints to Upgrades Don’t stop talking about the shoot after sharing their online photo gallery with your clients. Discuss their favorite images and concepts with them so you can include them in the album design. You can also: Plus, don’t forget to note the images they liked. This will help with album design later, and it can give your clients something to look forward to when they get the final product When clients hire a photographer, they often already know what they want when it comes to products and their cost. Discussing your clients’ expectations regarding products before the shoot can help you understand what kinds of shots or images they’re looking for. When you meet their expectations, clients are more likely to purchase additional prints, wall art or other products. Let Your Clients See the Products in Advance Upselling techniques work by satisfying the needs of the customer completely – or exceeding them. Successful photographers mentor their clients. They guide them to better understand what to value, or what they may come to value. For example, you might emphasize that a photo is beautiful and will look especially good printed. But don’t pressure your clients like a salesman. Another technique is to give a client a limited time offer. Explain why taking advantage of this offer is beneficial but don’t pressure your customers. An online store is invaluable sales tool because it allows the client to preview the print product themselves on their own time without the expectation of a sales pitch. They will let their guard down and fully appreciate the photos. The client can see examples of the products instead of only hearing about them and, therefore, may be open to additional purchases. About Zno Gallery™ Zno Gallery™ is Zno Cloud‘s cloud-based online photo gallery for share, showcasing and sales. Zno Estore™, built into Zno Gallery™, allows photographers to earn money by selling print products of their client’s images. Our online photo gallery also includes an easy-to-use designer so clients can change options like the size, the cover, or the frame and can see how the images will look when printed. Zno Gallery™ and Zno Estore™ are free to try.
Six Christmas Photo Album Design Ideas & Tips For Photographers
At Christmastime, clients love to schedule photo shoots for themselves and their family and order print products to commemorate the year. The holiday season offers photographers a fantastic opportunity to sell premium photo albums with eye-catching Christmas themes! Here are some Christmas photo album design ideas and tips to help with your design process! 1. Christmas Bling Once you’ve decided to prepare a Christmas album, you need to add some holiday bling. Adding images or design elements of ribbons, bells, snowflakes and mistletoe are both eye-catching and versatile ways to make an album festive. You can upload these images into Zno Designer™ and use them to create an album sample to entice your clients. 2. Green and Red Adding festive green and red colors will set the tone and make your design pop. These holiday colors are a great way to add contrast and interest to photos with winter themes – such as a snowy white field or a brick fireplace. 3. Personalized Text Many clients book a photo shoot for Christmas because they want a record of the special loved ones at that special time. The use of personalized text will add meaning to the album to make it more special. Don’t know what to say? The use of quotes can convey the same sentiment. You can easily add them to the album design using the ‘Text’ button feature. 4. Photo Album Title The album cover sets the tone for all the pages that follow. Selecting the right cover photo and title can be difficult. Here are some suggestions to make this easier: What are the relationships featured throughout the album? What was the date and place of this photoshoot? What are some phrases that reflect the holidays? 5. Shipping Deadlines Design, production and shipping takes time, especially during the holiday season. To make sure your clients receive their Christmas gifts on time, it is important to pay attention to the shipping deadlines! Most print labs will mention it on their homepage. 6. Use an Album Design Service Photographers have many options to design photo albums online. Some pre-designed templates and layouts can increase your creativity and efficiency. Making use of a professional album designer software like Zno Designer™, a cloud-based album designer software, with an online proofer integration, can help you a lot in peak periods. About Zno Designer™ Zno Designer™ is Zno Cloud’s cloud-based software for albums, books, wall art, prints, calendars, cards and more. Zno Designer™ offers you a seamless photography workflow that can elevate your business. Try amazing Zno Designer™ for FREE!
What Should Photographers Ask Wedding Clients Before Shooting?
Wedding photographers are always facing the most nervous situations compared with other photographers since they’re responsible for capturing the tangible memories of one’s big day and if it is missed, the moment will never reappear again! How to avoid arguments with clients and elevate their experience for second booking? It is important to have sincere communication with the bride and groom about what they want and what you can provide by a questionnaire. Doing so will help achieve consensus of what to expect from all parties on shooting day. Since every photographer has their own personal photography techniques and habits, the information you want to learn from clients may be different. For reference, we selected several common questions to ask your clients before shooting day. 1. What’s your wedding photography style preferences? Have you previewed my work? It’s key to talk about your talented artwork with your clients. You must have wowed them before they chose you for their big day and trust that you can provide amazing photographs that they’ll look back on for years. However, they may be attracted by selected photos or a series of photos with unique styles you’ve tried. So it’s important to to find out what they liked and the photographs they hope to get. 2. Could you share your love story? It’s a great topic for you and your clients to get to know each other. It will also give you some inspiration to capture some meaningful pictures. 3. Any type of wedding celebration or specific shots you want to get? Preparing a list of specific shots they would like to get is necessary. Furthermore, it gives your clients the opportunity to think about the events of the day and any group of family and friends shots they like to include. It will overall improve their experience and set their expectations. 4. Could you share the scenery design and determined timeline of your wedding? Ask for all details of the wedding to show your professionalism. It will also help you to arrange your work knowing the venue, the lighting, etc. 5. Do you have extra time to take shots before or after the wedding? This determines whether you need to take all the photos before and during the wedding or if you can have enough time after the wedding to complete your shooting list. 6. How many guests are invited to your wedding? Could you share some important members of your wedding party and guests? The newlyweds are the absolute protagonists at the wedding. However, the precious moments they share with their family and friends are also worthwhile to be captured. These should be considered in your shoot list. 7. Will I be the only one shooting your wedding? Could you tell me about other vendors such as wedding planner or videographer? If they have other vendors, you’ll need to be in contact with them as well for ensuring you’re able to work together. 8. Are there any ritual or custom activity of your family tradition or culture that I should pay attention to? The tension with wedding photography is that once you miss a moment, that moment will never come back. Beautiful moments are reserved for photographers who are prepared well. 9. Which editing style do you prefer? Do you need services as retouching, color adjustment, or other corrective adjustment? Some may want to show their perfect profile while others want to keep it natural and real during the special moments. By listening to what they want most, then you will be able to provide them the best service. 10. Any other wedding photo expectations other than what we’ve discussed before? What clients expect could vary, so ask what they look for in these photos exactly. Also, it is a great chance to learn and plan for some meaningful photos that are part of their story. About Zno Gallery™ Zno Gallery™ is a cloud-based online photo gallery tool for professional photographers to deliver images in a professional manner and allows clients to proof online. Create your amazing online photo gallery right now. There is a 0% commission integrated Zno Estore™ to help you sell digital downloads and print products in seconds. Start for FREE.
The Best Album Designer Software You Can Choose to Create Photo Albums Online
For professional photographers, the debate over keeping traditional print product sales as part of their business model can be a divisive one. However, for wedding, boudoir and newborn photographers, print products such as photo albums, wall arts etc. represent a revenue stream that can’t be ignored. Professional album design software removes obstacles in your design workflow, like archiving photos, repeated typography and administrative tasks, all while integrating sales into your business. Design Photo Albums Anywhere When it comes to starting your album design, staying in front of your desk until design is done seems hassled but necessary. However, cloud-based Zno Designer™ offers a new solution to balance the busy demands of daily life. As a part of Zno Cloud all-in-one software platform, Zno Designer™ stores all of your work in the cloud. So whenever you need to continue your album design or make customer-suggested edits, you can enter the Zno Designer™ workspace on any internet browser. No installation is required so there are no device requirements or file space limitations. You can finish your album design on any computer anytime and anywhere. As an added bonus, every additional design element you’ve uploaded, such as stickers, photos, layouts etc. are archived in your workspace – with no storage limit. If you change to a different computer, your design process won’t be affected at all. You won’t be trapped, struggling to install and update another program that’s taking up resources that you need to manage your files. You are always using the latest version at no extra cost so you can simply focus on what you need to do. Revise and Get Approval in Minutes A photographer can deliver a perfect album design, but clients always have edits – which is easy if you can make all the edits perfectly the first time around – but that never happens. To address this, Zno Designer™ is integrated with a professional online proofer, Zno Proofer™, to provide a smooth and efficient workflow from design to proofing. With Zno Proofer™, you can share your album designs with your clients online and you can receive their comments and make edits – in one centralized location. All you need to do is send your clients the unbranded link and they can comment directly on each spread. All of your clients’ comments and requests are shown next to each spread in Zno Designer™. You can update the album design and send the changes back to your client immediately – all in one spot. And since these features are cloud-based, you save time without having to export the designs and reupload them again and again. It’s seamless, all in one place. A More Simple and Effective Way to Design The biggest difference between a professional album designer software and a regular photo organizer such as Lightroom are the special functions. To meet the needs of professional photographers, we have added these functions to increase efficiency and lighten the design workload so you can create more and more beautiful photo albums. As a professional album designer software, Zno Designer™ helps move the design process forward. Smart Layout The smart layout function provides a revolutionary leap forward in album design – so much so that even a novice can finish an album in minutes. Just upload the photos, drag and drop the photos you want on the spread and click the “smart layout” button. Zno Designer™ will do all the design work for you. The designs are flexible and can be edited, just adjust the shapes and sizes with a few simple clicks. No matter how many photos you drag at once, the software will create a wonderful layout. Pre-designed Templates Zno Designer™ provides free-to-use, pre-designed templates at your fingertips. The templates, and additional decorations, come in popular themes such as wedding, newborn & maternity, boudoir, family, seniors, quinceaneras and pets. You can choose from background colors, a wide variety of layouts, matching stickers, and even text or short phrases, in our templates to help you easily create albums that wow your clients. These features are all customizable so you can change the details to suit your clients’ needs. Print Wherever You Want Zno Cloud has collaborated with various print labs and included their product sizes and specs into our software so you can export your designs and order from your favorite lab – without any margin of error. Zno Designer™ provides you the tools to design and print your albums anywhere you want. You also have the option to add custom sizes to create your own personal print products. About Zno Designer™ Zno Cloud is an all-in-one, cloud-based platform for photography studios looking to make their workflows seamless while elevating their business. You can use Zno Designer™’s cloud-based album designer software for albums, books, wall arts, prints, calendars, cards and more. Try amazing Zno Designer™ for FREE!
Limited-Time: Free Online Photo Gallery For Professional Photographers
Having an online photo gallery can greatly benefit professional photographers by providing them with a beautiful platform to showcase their work, impress their clients with a fast and professional photo delivery experience and an additional method to generate sales opportunities. Whether you are a freelance photographer that focus on digital sessions, or you’ve started your photography business in studios and sell profitable print products, the all-round Zno Gallery™ will help transform your sales pattern. Professional Cloud-Based Showcase Born from Zno Cloud platform, Zno Gallery™ is a cloud-based online photo gallery for uploading your photos to share with your clients after your photo session. The image files will be kept in Zno Cloud and is available for use for other Zno Cloud services such as retouching, album design and slideshows. Meanwhile, your clients can view their password protected online photo gallery on their computer and phone with the share link provided by you. The minimalistic and exquisite online photo gallery design is definitely an added bonus to showcase your photographs. Favorite System for Online Proofing We all look for ways to reduce steps in our workflows and be more efficient. Zno Gallery™ saves time from organizing your clients’ feedback of photos. With a proofing system built in, people can mark specific photos they like and leave comments directly for you to review on your workspace in the Zno Cloud platform. To assist with the sale process, our online photo gallery also allow photographers to set download permission for clients to download 4K photos directly. Furthermore, the download password and image size are customizable. Sell Custom Products & Digital Photos In addition to showcasing photos, having an online photo gallery also plays an important part in sales. Zno Gallery™ is integrated with the 0% commission Zno Estore™ to entice clients into the sale process. Zno Cloud provides a self-fulfillment feature to sell custom products or if you’ve partnered with popular print labs, click the “automatic fulfillment” to add their product lists then set your custom prices to start selling immediately! Of course, if you want to stay with digital photo sales, selling digital downloads in Zno Estore™ is also available. When the download purchase is confirmed, the photos will be delivered via email to your client. About Zno Gallery™ Zno Cloud is an all-in-one & cloud-based platform for photography studios. It aims to provide professional photographers an efficient and seamless photography workflow and elevate your photography business. Zno Gallery™ is Zno Cloud’s online photo gallery to share, showcase and sell. Try the amazing Zno Gallery™ for FREE!
A Beginner’s Guide to Creating Your Online Photo Gallery
I am a photographer who has spent the past seven years specializing in wedding photography. My goal is to capture all the joyous moments with photos because one of the best things about being a photographer is that I get to help people relive those moments when they see their photos. I find it rewarding that I can help play a role to do that. I do not claim to be an expert or a master photographer, I simply want to share what I learned and experienced in how to operate a photography business with an online photo gallery. How to start using an online photo gallery? When I first started, I was hesitant to include an online photo gallery in my photography business workflow. I thought it would take too much time and the time would be better spent in other aspects of the business. But I found it was much easier than expected and the return is higher than I ever could have imagined. Here are some suggestions for you: – Choose a suitable platform: There are a lot of online photo gallery platforms available, so it’s important to pick one that suits your needs. Look for a user-friendly cloud-based online photo gallery that offer features like easy sharing, online proofing, customizable galleries, and the ability to sell prints or digital downloads. – Try it in a typical business workflow: Before paying and making a commitment to one online photo gallery, take the time to try its features in your business workflow. Create collections based on themes, locations, or events and engage your friends for help and get feedback. Make sure that the online photo gallery and estore works on different devices such as laptops and phones. – Avoid a balloon payment at the beginning: Once you selected a few different online photo gallery platforms to compare, make use of promotional offers and free trials first than paying regular price to start. For example, Zno Gallery™ has a Free Trial for new customers to help you grow your online presence and improve your clients experience. Usually, promotions are usually found on the product page or you can send email to support team to ask about it. How does it benefit me and my clients? An online photo gallery allows me to showcase my work in a professional and visually appealing way. By displaying my best images in an online photo gallery, unlike traditional workflow requiring clients to come to my studio to look at photos, clients can conveniently view and share my work online at their comfort anywhere. This feature is perfect for me because taking photos at weddings and important events, multiple parties are typically needed to review and look at all the images. Using an online photo gallery also add credibility to my business. It shows that I am serious about my craft and have taken the time to curate my work in a professional manner. Besides, the clients’ experience is improved because they can easily browse through the photos at their own pace and download or share favorite images with others. This accessibility and ease of sharing sometimes increase the chances of attracting more potential clients. What’s more, an online photo gallery should provide photographers with an estore to sell print products. This has become an additional source of income for me by bringing more sale opportunities. With an estore, I can offer a wider range of print products than what I can show in my studio. Plus, clients enjoy the convenience of being able to design and order their own products online without any sales pressure from me. What are the most critical touch points for building an online photo gallery estore? As a photographer, kindly note that our goal may be to earn more profits from clients. Thus, when building an online photo gallery to showcase, an integrated estore should be considered. Clients can enter the online store after they view their photos and preview what their photos will look like after printing. From a client’s perspective, what are the touch points to purchase? First, ensure that the estore has a clean and intuitive design that is easy for clients to scan. Use clear categories and product names to help clients know the print products displayed. Second, use high-resolution images that accurately represent the print products. Include multiple views and close-ups if necessary to give clients a clear idea of what they will be getting. What’s more, prepare many customization options. This could include options for different sizes, framing styles, finishes, or personalized text or images. If applicable, offer clients the ability to customize their print products and order in the estore. Also, having an automatic fulfillment releases my work pressure and helps clients feel confident in their purchase decision. Overall, an online photo gallery greatly benefited me by providing a platform to showcase my work, increased my professional credibility, and generated more sales opportunities.
5 Tips for Earning Second-money with an Online Photo Gallery
Earning Second-money is easier than the first. This concept is taken from the psychology of closing sales, such as adding on “extras” to the initial package (like extra hours of coverage for a photoshoot), only now it’s applied to selling prints. Photographers need to motivate clients to purchase upgrades and other add-ons to generate more revenue. One great sale moment that cannot be overlooked is in the online photo gallery. This is when clients will walk through their treasured memory for the first time. Here are several tips for photographers who want to run a long-term and profitable photography business with an online photo gallery. Show Your Best Photos to Your Clients Photography is a luxury business. It’s important to build an environment for clients to feel a connection and special. In the process of working with clients, photographers need a means to share their images. It’s one thing to store a collection of photos in something like a Dropbox folder and share a link, but doing so this way leaves plenty to be desired in terms of presentation. It also doesn’t offer important functions like proofing or sales features. For those reasons, it is necessary for photographers to create a custom branded and exclusive online photo gallery that reflects style, is professional in appearance, in addition to being easy to use for clients. Give Clients Positive Hints to Upgrades Don’t stop introducing photos after providing clients with their online photo gallery link. Guide them to mark favorite images and help them picture how their album will turn out. For example. Plus, leave comments for the images they favorited. This will help product design later, and it can also give clients something to look forward to when seeing the images. When clients hire a photographer, they already have in mind the prints they want to see from the shoot and expectations of cost. This will also help you understand what they’re looking for in terms of imagery or shots they value. By being able to convey and deliver images they expect and love, clients are more likely to purchase additional prints, wall arts and other print products. Let Your Clients See and Select Products Themselves Upselling techniques work by satisfying the needs of the customer completely – or exceeding them. A practical technique is to give a client the limited time offer. Explain why taking advantage of this offer is beneficial. But in order to entice clients to book more sessions in the future, creating a sense of urgency is not enough. Successful photographers work also as a mentor to their clients, by guiding them to better understand what to values, or may come to value. For example, the photographer may praise that the photo is beautiful and will look especially good and memorable. But they won’t emphasize the necessity of upselling like a salesman. How to use this kind of implicit guidance and avoid potentially leaving a lot of money on the table? This is where an online store is invaluable because it allows the client to preview the print product themselves at their own comfort without the expectation of a sales pitch. They will let their guard down to fully appreciate the photos. The client can see what the products are rather than only hear about them and therefore, be open to make additional purchases. With an easy-to-use solution like Zno Estore™, the online print store for photographers natively built into Zno Gallery™, there is no reason to give it a try especially when it is free. In Zno Estore™, client’s photos are displayed onto the print products. It also includes an easy-to-use designer for clients to change options like size and cover or frame so that they can play and preview how the resulting print product will look like when printed. Select Popular Products for Second-Money Which print products should you offer in your online print store? Should you keep it minimal or offer every print product available? The answer will vary, of course, but somewhere in between is a good starting point. Consider your target market, their taste and their budget. Then provide a printing solution that interests them which may include popular products from different print labs. With Zno Gallery™, you can enjoy the benefit of printing products directly from Zno Cloud or by manual fulfillment with other print labs all through the Zno Estore™. Zno Estore™ is natively built into Zno Gallery™. It allows you to set price lists on a wide range of popular print products with a simple click, including lay-flat photo albums, framed prints, wall arts, table top print products and more. Master Your Cost to Earn More Profit In the photography industry, reducing costs can start from reducing labor costs and reducing goods costs. The tools in this online photo gallery helps you save time and money while also making it easier than ever to earn second-money through print sales. If you’re worried about adding more work to your workflow, don’t be. Once your Zno Estore™ is set up, there’s little else for you to do in terms of operating the store. Here is how it works. With the Automatic or Self-Fulfillment feature, less time is needed to communicate and follow-up orders. Automatic fulfillment works in exactly the way it sounds. When your clients submit an order, the order is automatically transferred to the print lab after your approval where it is made and shipped to client. With Self-Fulfillment, you are responsible for fulfilling the order with another print lab and ship to client. While there are a good number of online client galleries for you to choose from, it’s important to note all features each online photo gallery offers and how they can work for you. The best thing about Zno Gallery™ is how easy it is to use and sell your prints, albums, and wall art with 0% commission. Save you time and earn second-money with Zno Gallery™ now!
